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Typography is the art of arranging type, type design, and modifying type glyphs. Type glyphs are produced and custom-made using a range of illustration techniques. The arrangement of type involves the variety of typefaces, point size, line length, leading (line spacing), adjusting the spaces involving groups of letters (tracking) and (kerning) adjusting the space between pairs of letters.
Typography is performed by typesetters, compositors, typographers, graphic designers, art directors, comic book artists, Web designers, and clerical workers. Until the Digital Age, typography was a specialized profession. Typography is very important to Web design because it reflects the attitude and message of the designer to visitors of the site.
The <font> tag should not be used. The <font> tag is deprecated in the latest versions of HTML (HTML 4 and XHTML).The World Wide Web Consortium (W3C) has removed the <font> tag from its recommendations. In future versions of HTML, style sheets (CSS) will be used to define the layout and display properties of HTML elements. When tags like <font> and color attributes were added to the HTML 3.2 requirements, it was terrible for web developers. The development of large web sites where fonts and color information had to be added to every single Web page, became a long, pricey, and excessively excruciating process.
1. What are the ten standard fonts?
Times New Roman, Georgia, Courier, Serif, Arial, Verdana, Helvetica, Geneva, Sans serif, and Corsiva
2. What HTML tag allows you to control which fonts are seen by the viewer on your site?
With the <font> tag being obsolete the appropriate way to format fonts would be style="font-family:Times".
3. Which two fonts were developed specifically for web use?
Serif and Sans serif.
4. What is a font family?
A font family is a group of variations on a single font.
5. x-height - the height of the lowercase letter x; the standard for the height of the lowercase letters.
baseline - the line that the base, or the bottom, of the letters are alighed on.
ascenders - the parts of a font that go above the x-height line.
descenders - the portion of a letter that extends below the baseline of a font.
leading - the vertical space between two lines of type.
kerning - the spce between individual letters.
tracking - the spacing between all letters in a line.
scale - an attribute used to reset the height and width of text.
6. What is the difference between serif and sans serif? Demonstrate by naming a serif font and a sans-serif font.
The letters in serif fonts have tails at the ends of the strokes, while sans serif fonts don't have tails at the ends of the strokes. An example of a serif font would be Times New Roman, and an example of a sans serif font would
